The Apprentice!!

So, Week 3 of this series Apprentice will be on tonight!

I have been sat here pondering whether the new concept is a stroke of genius or a bit rubbish and I have come to the conclusion - a bit rubbish!

Affectively all the prize is now is £250k to put towards a business that Lord Sugar will part own. Not quite as prestigious as working for Lord Sugar, and surely now the title "The Apprentice" is a little mis-leading.

Reading between the lines I have realised that maybe Lord Sugar has just had enough of these "self-indulgent" idiots coming to work for him and messing up his business. Is this just a canny way of distancing himself from the winner if they turn out to be a failure!?!?!?

Anyone, that's one of my thoughts of the day....... Enjoy tonights episode!

What makes a good Marketing Consultant?

I have been umming and arring about what people are really looking for in a Marketing Consultant, how best do I market myself to appeal to the needs of the local business community. I know if I was looking for a service my three priorities would be: good customer service, high level of skill and reasonably priced... but is this what everyone else wants?

Good Customer service I feel I can deliver on, working in a relationship building role in all of my previous jobs I know that the customer has to be treated correctly. I'm not all about sell, sell, sell, my priority is to find the best service to match the consumer, this way recommendations and repeat business are what grows the business.

High level of skill, I think I can also claim to be correct, I have a BA (hons) Business Degree, a wealth of experience in Sales and Marketing and a recent Adobe Qualification. I am a perfectionist, so always looking to improve on what I have done.

Reasonably priced, having the luxury of working from home with very little costs I am able to be very competitive on price. I want people to be able to afford my services.

So, if anyone else can challenge me to matching their criteria of a good Marketing consultant then bring it on, I'm sure I will be able to!!

Web Design offering!!

Website Design is a new offering from The Marketing Hut. Melanie has completed a qualification in Adobe Dreamweaver CS5 and is able to produce up to date websites conforming to W3C standards using CSS and HTML.

So, if you have an old website that needs an update to bring it into the 21st Century or you have a new venture that you would like to start marketing then The Marketing Hut is able to offer a consultation to discuss your requirements and from that produce a stylish website, which will fit the needs of your consumers.

All new websites include an interview, reviewing your audience and how their needs will affect the functionality of your website. Here is a snippet of the questions that will be asked at the consultation to give you an idea of the depth The Marketing Hut goes into to get it right for you.

What are the immediate goals for the site?

What is the key information that visitors should gain from the site?

List some adjectives that describe the impression your site visitors will have when they visit the site.

List some characteristics of your target audience. What sort of visitors do you expect to attract to your site? 


If you require a new website or just need assistnce with an existing one please give The Marketing Hut a call to discuss your requirements on 01489 890250.

So many bank holidays!

Is there anyone else out there that has been seriously inconvenienced because of all these bank holidays so close together???

I'm not saying I didn't enjoy the time with my daughter, family and friends but work has really had to take a back seat. After 2 weeks off school over Easter, my daughter has now missed 2 mondays as well, so I have only worked 4 days in the last month. Also when I have tried to cram in a bit of work there is no technical support as everyone is off!!

I am now looking forward to a spell of hard work: launching my website, getting in some new business and knuckling down to some marketing and web design!!